NEWS
Date: 18-19 July 2025 (Fri-Sat)
Venue: Humanities Centennial Hall (Widang), Yonsei University, Seoul, Korea
Co-Convenors:
Miseong Woo (Yonsei University)
Dal Yong Jin (Simon Fraser University)
Seok-Kyeong Hong (Seoul National University)
Sangjoon Lee (City University of Hong Kong)
Please register for the conference here: https://forms.gle/Vs7styvZLYKtTdNL9
Program Booklet: https://shorturl.at/wUBU4
Further Enquiries:
Dr. Jungju Shin
(Postdoctoral Researcher, BK21 Project, English Department, Yonsei University)
bk21eng-intl@yonsei.ac.kr
The current development of the Korean Wave content on global OTTs, as can be seen in
Squid Game 1 and 2, Moving, The Glory, Physical: 100, Culinary Class Wars (2023), and
Nine Puzzles (2025), asks scholars to advance new theoretical and practical approaches in
understanding the power relations between local and global cultural actors in the Korean
context, which is becoming part of the global cultural sphere. The impact of these global OTTs is expected to change the face of the Korean Wave, one of the most powerful examples
of transnational cultural flows. It is crucial to create new perspectives that drive the Korean
Wave to the level of new grounds. This conference will examine new horizons generated by
global OTT platforms, including Netflix, in tandem with the Korean Wave. The program
includes speakers who will discuss new developments that are instigating a fundamental shift
in our understanding of Hallyu and OTTs. We will collectively examine possibilities of
advancing non-Western theories and/or new theoretical perspectives amid the continuation of
the Korean Wave on global OTT platforms. Throughout the discussions, we hope to shed
light on current debates and place them in perspectives relevant to future transnational
cultural studies.
