South Korean cinema provides one of the most striking case studies of non-Western cinematic success in the age of the neoliberal world order, in which Hollywood dominates the global movie consumer’s heart, mind, and soul. Against the onslaught of US products in the world’s media marketplace, South Korean cinema has successfully defended itself. The culmination was Parasite, which became the first foreign-language film to win Best Picture at the Oscars (2020). This two-day international conference will provide the first detailed scholarly overview of the South Korean film industry. Academic experts from Asia-Pacific, the UK, Europe, and North America will be invited. I have been invited to organize this academic event. University of Michigan’s Nam Center for Korean Studies hosts this conference in conjunction with the Asian Cinema Research Lab in Singapore.